Are EPL Lines More Suceptable to Public Money?

[Kettch]

Saw this snippet in an article on ESPN and it struck me as an opportunity

Hill has had a bangin' month, starting with a first quarter financial report stating its revenue was up 11 percent, thanks to a slight recovery in the horse racing market and ever-expanding Internet betting. Consider these numbers: In a typical week, Hill's sports betting handle alone is 35 million GBP online, up from 20 million three years ago, and 55 million over the counter (that's about $148 million to us yanks). If we do some pretty quick math converting pounds to dollars, William Hill's sports betting handle per month is $592M. Over a year it's $7.1B. For some perspective, the sports betting handle last year in Nevada was $2.7B. The hold was just $151 million.
Amazingly, the average soccer bet, which makes up the majority of William Hill action, is just 10 GBP. In other words, says Topping, "this is not wiseguys coming in and knowing what's happening. This is the working man or woman coming in for a bet of pleasure."

Full Article:

http://insider.espn.go.com/insider/blog?name=millman_chad

The only problem that I identified is that this is talking about the domestic British market rather than the offshore markets...but I thought it was interesting food for thought.